Will Green established Will’s Vegan Store in 2013 with a desire to provide shoes that are stylish, accessible, and animal-friendly. We can see that Will’s shoes are some of the most appealing and well-made vegan footwear.
Price
Will’s footwear prices start at $51 for the women’s Smart Court Heels up to $205 for the men’s Chelsea Boots.
Animal rights
Will’s is a vegan-forward company—meaning that they’re not trying to hide that they’re a business that seeks to avoid animal suffering as much as is practical.
There’s no subtly about their values. Will, the founder, is a long-time vegan activist. The company name, Will’s Vegan Store, makes it clear that it’s a cruelty-free brand.
As a vegan customer, you don’t need to wonder if some of the range isn’t vegan or if they use animal-derived glues. And if that wasn’t enough, Will’s has PETA-Approved Vegan certification.
Human rights
As a vegan-owned company, Will’s takes human rights seriously. In addition to being cruelty-free, all their products are ethically made in Portugal and Italy, under the European Union’s strict employment and health and safety laws. This means their workers are protected with the right to fair working hours, time off, equal pay, and maternity and parental leave.
Will’s also commits anti-discrimination, ensuring all its employees are treated fairly and compensated if they experience any form of discrimination. Finally, their workers are protected by health and safety measures, ensuring they are safe at work.
Materials
Will’s does a good job sourcing and using sustainable materials in shoe production. Let’s take a closer look.
Bio-based vegan leather
The majority of Will’s footwear is made with bio-based vegan leather. This material is made from plant-based materials, such as cereal crops. While it’s not biodegradable, it’s more environmentally friendly than traditional leather production. It also contains 69% bio-oil, which is a plus.
Will’s also uses vegan suede in some of its shoes. This material is made entirely from polyurethane, which is not biodegradable. However, it is more environmentally friendly than PVC or other PFC materials.
Recycled materials
Will’s uses recycled materials in many different ways in their footwear. For example, their outsoles often contain recycled rubber, which reduces the amount of waste produced.
Additionally, their laces and labeling are made with recycled polyester. This material is created from post-consumer plastics, so it doesn’t require any additional resources to produce.
Finally, Will’s also uses recycled polyurethane for their footwear insoles. This material is made from used foam products, so it doesn’t add to the landfill burden. Altogether, these efforts reduce Will’s environmental impact and help promote sustainability.
Product line
Will’s has a wide range of shoes for women, men, and kids, from casual and dressy to sportswear.
The women’s range includes:
- Boots
- Sneakers
- Trainers
- Sandals
- Pumps
The men’s range includes:
- Boots
- Sneakers
- Trainers
- Sandals
- Goodyear Welt
Will’s also offers a small range of unisex kid’s school shoes.
Payment and shipping
Will’s is an online store based in the United Kingdom and ships worldwide. They have four international websites and offer USD, GBP, and EUR currencies.
You can pay for your order with Visa, Mastercard, Paypal, American Express, Diner’s Club, JCB, Klarna, or Amazon Pay.
Will’s offers free of charge carbon-neutral shipping to the USA, Canada, Australia, and New Zealand. There’s no minimum order value, duty charges, or taxes to pay on delivery to these locations.
Standard UK delivery is £3.
Delivery for orders made in Europe is calculated at checkout per item.
They also have a wholesale program, so you could contact your local shoe shops to see if they could stock the brand. Be sure to Google “Will’s Vegan Shoes {my city}” to check availability first.
Returns and exchanges
Will’s will give you a free return or exchange for every purchase. You don’t need to print anything out; it will be speedy and carbon-neutral. Returns usually take a few days to process, and you can do this as often as you like during the 365 days.
This is an incredible service for online shoe shopping, especially when trying to find the right fit or style.
Additionally, when your shoes eventually wear out, you can recycle them into new Will’s shoes.
Customer service
Will’s has a comprehensive help page where you can find information to resolve queries. Alternatively, you can email Will’s by submitting a form on their website. We haven’t tested the responsiveness of the support team.
What could be better?
Write about how Will’s could do a little better when it comes to innovative sustainable materials when compared to other vegan shoe brands.
Regarding innovative sustainable materials, Will’s could do a little better when compared to other vegan shoe brands. For example, some companies use recycled ocean plastics in their shoes, which is a more sustainable option than using bio-based vegan leather. Additionally, they could use more sustainable materials, such as bamboo, Pinatex, or cork, in their shoes.
Overall, Will’s is an excellent shoe company with potential. We’re confident we’ll see more sustainable innovations from them in the future.